My name is Chantal and I’ve had a passion for makeup since the age of 16.

I got my Esthetician license, worked at makeup counters, freelanced, did fashion shows, and more. Makeup has been more than just the creation of art for me, it’s been an extension of what I have to offer to others. My calling is to help others feel the best version of themselves and I enhance their lives by sharing my passion and the knowledge of beauty.

Wanting my own brand started in my early 20s, but was always put on hold because I didn’t have the tools nor the funds to start one. I’m a firm believer of everything falling into place when the timing is right and that our current decisions that we make today influence our future.

In 2012, I decided to go back to school to pursue a degree in Business Marketing and my goal at the time was to work for a beauty company being their regional product educator. In my upper division courses I was given an assignment to come up with a new idea and complete a full business plan for it and naturally I turn to the beauty industry for inspiration.

My inspiration came from stationary pencils that had witty sayings engraved on them. I had an aha moment and applied this to makeup brushes. From my experience when working with clients they often were not educated on what each brush is used for, how to use them, and were often overwhelmed by their daily makeup applications.

I found out that over 44% of women at that time did not know which brush does what. Brushes are labeled in numbers or not in ways that guide women enough to make them feel comfortable and confident in knowing that they are using the tool as it is intended for. My fellow classmates were loving the idea so much that they were so encouraging that I should turn this into an actual business. Circling back to the funding hump I was told about a site called Kickstarter, I launched a 30 day campaign and with the help of my backers I made my start up goal and that’s how MOTD Cosmetics was brought to life.